Masung Group: A Chinese Custom Printer Manufacturer for Tailored Business Solutions
Choosing the right printing equipment involves more than comparing prices. Businesses need printers that match their materials, production volumes, software systems, and operating environments. For manufacturers developing self-service kiosks, retail systems, or specialised labelling equipment, standard printers may not offer sufficient flexibility.
Founded in 2006, Masung Group is a Chinese printer manufacturer with 20 years of experience in printing technology development and manufacturing. The company operates 41 production lines, employs over 400 people, and has a core R&D team of more than 80 professionals.
With 220+ patents and customers in over 50 countries, Masung manufactures thermal receipt printers, thermal transfer label printers, embedded printing modules, card printers, industrial printing equipment, and barcode scanners. Its OEM and ODM services cover product design, hardware modifications, software integration, and application-specific printing requirements.
About Masung Group
Masung Group specialises in printer research, development, manufacturing, and customised printing solutions.
Established in Shenzhen in 2006, the company has expanded its engineering and production capabilities over the past two decades. Today, its headquarters is located in Changsha, Hunan Province, while its Shenzhen branch supports customised printing projects, technical development, and customer communication.
Masung’s manufacturing and engineering capabilities include:
20 years of experience in printing technology and manufacturing.
41 production lines supporting various printer categories.
220+ patents reflecting investment in technological development.
400+ employees nationwide, including over 80 core R&D professionals.
Customers in 50+ countries, primarily across Europe, North America, South America, and Southeast Asia.
Unlike manufacturers specialising in a single printer category, Masung produces printing mechanisms, embedded modules, complete printers, and barcode scanning devices. This product diversity allows businesses to source printing components and complete equipment from one manufacturer.
Major Printer Products Offered by Masung
1. Thermal Receipt and POS Printers
Masung manufactures 58 mm and 80 mm thermal receipt printers for retail, hospitality, payment terminals, and ticketing applications.
The MS-MD58I is a 58 mm receipt printer supporting Bluetooth and Wi-Fi connectivity for Android applications. Meanwhile, the MS-TITO400 embedded thermal printer offers automatic full or partial cutting, with printing speed options of 150 mm/s, 200 mm/s, and 250 mm/s.
These models accommodate different installation requirements, from retail counters to self-service kiosks. Buyers should compare paper width, printing speed, connectivity, and cutting mechanisms before selecting a model.
2. Thermal Label and Ribbon Printers
Thermal transfer printers are commonly used for product identification, shipping labels, textile tags, satin ribbons, and washable garment labels.
Masung’s MS-1730 supports thermal transfer printing on textile and washable care tags, making it suitable for garment manufacturing and clothing accessories.
The MS-MLP212 series includes industrial label printing configurations offering 300 DPI resolution, speeds up to 120 mm/s, and support for paper rolls up to 120 mm in diameter, depending on the model.
When choosing a thermal transfer printer, businesses should consider material compatibility, printing resolution, label dimensions, and expected production volumes.
3. Card Printers and Specialised Printing Machines
Masung develops card printers for identification cards, membership cards, and personalised PVC cards.
Its MS-8600 is a 600 DPI colour retransfer PVC card printer, while the MS-S22K supports production speeds of approximately 200 cards per hour in YMCKO colour mode and up to 600 cards per hour in monochrome mode, depending on the configuration.
Masung also manufactures hot foil stamping machines for decorative printing on compatible packaging materials.
Buyers should confirm card compatibility, printing methods, production capacity, and software requirements before ordering.
4. Embedded and Kiosk Printers
Embedded printers are designed for integration into self-service kiosks, payment terminals, ticketing machines, and automated equipment.
Masung’s MS-EP5860I is a 58 mm self-service ticket printer used in applications such as cinemas, supermarkets, and banks.
The MS-EP8300 is an 80 mm embedded thermal printer supporting 300 DPI resolution and printing speeds up to 300 mm/s.
For kiosk manufacturers, important considerations include mounting dimensions, power requirements, communication interfaces, paper handling, and maintenance accessibility.
5. Industrial Coding Printers and Barcode Scanners
Masung supplies industrial coding equipment, barcode scanners, QR code readers, and embedded scanning modules for manufacturing, logistics, and automated identification systems.
The MS-7710 barcode scanning module supports USB, USB COM, TTL232, RS232, TTL3.3V, and TTL5V interfaces, allowing integration into different electronic systems.
Another model, the MS-7160, features 640 × 480 image resolution and supports scanning compatible QR codes displayed on mobile devices.
Businesses should evaluate scanning distance, supported code formats, processing speed, and system compatibility when selecting equipment.
OEM and ODM Custom Printer Manufacturing
Standard printers do not always meet the mechanical, electronic, or software requirements of specialised applications.
Masung provides OEM and ODM printer manufacturing services, supported by its engineering team and 41 production lines.
Depending on technical feasibility, customisation options include:
Mechanical design: Product dimensions, enclosures, mounting structures, and appearance.
Printing functions: Print width, media compatibility, resolution, and cutting mechanisms.
Connectivity: USB, RS232, and other supported communication interfaces.
Software integration: Firmware modifications, drivers, SDKs, and application compatibility.
Branding: Private labels, logos, product colours, and packaging.
For example, a kiosk manufacturer may require a compact embedded printer with specific mounting dimensions, while a garment producer may need a thermal transfer printer compatible with washable fabric labels.
Masung’s engineers can evaluate these requirements and recommend an existing product or a customised development solution.
Minimum Order Quantities and Production Lead Times
Masung offers flexible purchasing arrangements depending on product type and customisation requirements.
Standard products may have no minimum order quantity, subject to availability. Customised projects typically start at approximately 50 units, although quantities can be negotiated.
Estimated production schedules are:
| Order Quantity | Estimated Lead Time |
| 50–100 units | Approximately 3 weeks |
| 100–1,000 units | Approximately 5 weeks |
| 1,000+ units | Approximately 10 weeks |
Actual lead times depend on product complexity, component availability, tooling requirements, and order confirmation.
These arrangements allow businesses to evaluate customised printing solutions before committing to larger production quantities.
Manufacturing Capabilities and Quality Control
With 41 production lines and more than 400 employees, Masung combines manufacturing capacity with in-house engineering resources.
Its core R&D team of 80+ professionals works on printing mechanisms, electronic systems, mechanical structures, firmware, and product integration.
The company has accumulated over 220 patents, reflecting its investment in printing technology and product development.
Quality Management and Certifications
Masung reports operating under an ISO 9001 quality management system. Its product portfolio includes models associated with CE, RoHS, FCC, UL, and CCC requirements.
The company has previously reported an approximate 0.5% post-delivery defect rate, although performance may vary by product and reporting period.
Buyers should request applicable certificates and quality documentation for their specific printer models, as certification coverage differs across products.
Warranty, Samples, and Technical Support
Masung generally provides a 12-month warranty for qualifying products, subject to the relevant terms.
Some compact printer samples may be supplied without a sample charge, while larger equipment may be offered at discounted sample prices for overseas customers.
For customised projects, buyers should confirm prototype costs, tooling expenses, software support, spare parts availability, and after-sales arrangements.
Testing samples in their intended operating environments is recommended before mass production.
Industries and Applications
Masung’s printing and scanning equipment serves a variety of commercial and industrial applications.
| Industry | Typical Applications |
| Retail and Hospitality | POS receipts, order tickets, barcode scanning |
| Logistics and Warehousing | Shipping labels, inventory identification, parcel tracking |
| Healthcare | Patient identification, medical labels, administrative printing |
| Transportation | Ticketing systems, passenger terminals, self-service machines |
| Manufacturing | Industrial coding, garment labels, packaging identification |
| Self-Service Equipment | Embedded printing modules, payment terminals, information kiosks |
With customers in more than 50 countries, Masung serves international markets, particularly Europe, North America, South America, and Southeast Asia.
Its combination of standard products and OEM/ODM capabilities allows businesses to explore printing solutions for different operating environments and technical requirements.
How to Request a Custom Printing Solution
Before contacting Masung, prepare a brief description of your printing application, including the material, print dimensions, expected production volume, and operating environment.
Provide relevant details such as preferred communication interfaces, installation dimensions, software requirements, and applicable certification standards.
For OEM/ODM projects, buyers should also clarify the expected order quantity, customisation requirements, sample availability, and target delivery schedule.
Masung’s engineering team can assess whether an existing model meets these requirements or whether further product development is necessary.
Requesting a detailed quotation covering equipment, customisation, tooling, shipping, and technical support helps businesses evaluate the total project cost.
Conclusion
Since 2006, Masung Group has developed printing and scanning solutions for customers across more than 50 countries.
With 20 years of experience, 41 production lines, 220+ patents, 400+ employees, and over 80 core R&D professionals, the company combines manufacturing resources with technical expertise in customised printing equipment.
Its portfolio includes thermal receipt printers, label printers, card printers, embedded kiosk printers, industrial coding equipment, and barcode scanners.
For businesses seeking a custom printer manufacturer, Masung offers both standard products and OEM/ODM development services, with flexible order quantities and engineering support.
Explore Masung Group’s product catalogue or contact its technical team to discuss your printing requirements, customisation options, and production schedule.
