Most shoppers visiting jewelry stores are expecting to find traditional yellow gold cross pendants first when they are shown cross necklaces for purchase.
In the fine jewelry market today, cross pendants are primarily purchased by men or women looking for jewelry to give as gifts to their family members. But then they are shown the same cross pendant in white gold.
Suddenly, she hesitates. The shape is the same. The symbolism is the same. The craftsmanship is just as beautiful. Yet somehow it feels completely different. Not better. Not worse. Just different.
How customers perceive jewelry made from white gold vs. yellow gold will determine their fine jewelry preferences and their varying tastes between the different colors of jewelry.
Comparing jewelry made in white gold and yellow gold is, for the most part, a matter of aesthetics and personal taste.
The Rise of Minimalist Jewelry
Minimalism has influenced fashion in countless ways. Clothing became simpler. Accessories became more intentional.Consumers began investing in fewer but higher-quality pieces. Cross pendants are no exception.
In today’s fashion conscious world, most people who wear jewelry choose to purchase a smaller amount of higher quality more meaningful jewelry that does not overpower their sense of style.
Cross Pendants, simple jewelry from a minimalist style of jewelry, are rising in popularity. A classic symbol of faith, the gold cross can be worn as traditional jewelry or as trendy fashion wear. Apples of Gold Jewelry carries a wide selection of white gold cross pendants, ranging from simple white gold crosses to beautiful detailed solid gold cross necklaces.
This allows for expression through jewelry without excess that typically accompanies a minimalistic style preference.
The Difference Starts with First Impressions
A person’s initial perception of the perceived quality of the gold jewelry itself.
Fine Jewelry – traditionally made with centuries of experience using high quality Yellow Gold.
White gold creates a different impression.
It appears cleaner. More understated. More contemporary. A cross pendant is brought up to date in a modern, stylish manner with a white gold cross to wear with your stylish, contemtporary clothing.
Why Modern Fashion Has Shifted Toward White Gold
One notable trend in customers over the last decade or so is that of cool-toned metals.
Cool-toned metals have become increasingly popular.
As superior Designer Pieces are now available in cool-toned metals such as White Gold, Platinum and Silver, so too are there a vast array of trendy Fashion Jewelry Pieces available.
Part of the appeal comes from versatility.
These cool-toned metal pieces of jewelry are so versatile and can be paired up with bright seasonal colors like white, pastel, pale and even fire engine red. Even someone who typically only wears to wear monochromatic colors like black, navy, grey and in between will find that white gold looks great against their skin and can be dressed up or down to complement other colors in their wardrobe to look fabulous every time.
Cool-toned jewelry is often really versatile and means that you can wear it every day and still match with the majority of colors in your wardrobe – looking great all the time.
A Cross Pendant becomes a daily piece of jewelry that women wear every day!
By wearing your Cross Pendant constantly, you will also give it more character and it will not be put away in a jewelry box!
The Emotional Connection Is Different Too
Jewelry is rarely just about appearance.
Jewelry that we wear most often has lots of emotional connections to us.
In respect to the option of Jewelery for Women the majority of family heirlooms on display and wedding bands are yellow gold. Typically this color of metal can help bring feelings of heritage to the wearer.
Many of the family heirlooms on display in our stores are yellow gold, as are many of the wedding bands that have been passed down through the generations of a family.
As a result, yellow gold can feel nostalgic.
White gold creates a different emotional response.
It often feels modern and personal.
The modern independent woman chooses to wear cross pendants as personal expression.
The modern, independent look of today’s woman is exemplified by the clean, contemporary appearance of White Gold jewelry.
Neither choice is more meaningful.
Another reason white gold jewelry is so popular among women today is because it’s modern and personal. The jewelry is typically worn by women and can express their independent nature while also expressing their personal style. Most of this jewelry is cross pendants and are typically personal and individualistic in nature.
Earlier in this article we discussed how the appearance of white gold against human skin is quite different from that of yellow gold.
Yellow gold tends to create contrast.
The contrast of yellow gold against one’s skin creates lots of interest and draws attention to itself.
White gold behaves differently.
For very cool skin-toned women, the metal of the chain looks soft against their skin as opposed to Yellow Gold which contrasts against their skin. It actually complements their skin tones beautifully.
As opposed to Yellow Gold, on very cool skin toned women the metal of the chain looks soft against their skin. It does not contrast against their skin and actually compliments it beautifully.
“White gold really accentuates the beauty of the stones, rather than drawing attention to the metal,” comments one jewelry stylist. This stylist believes that white gold is so highly esteemed because of its elegant and sophisticated appearance.
The simple elegance of the White Gold band as daily wear is highlighted even more by the beautiful gemstones, the fine workmanship of the jewelry and the brilliant diamonds.
Everyday Wear Feels Different
When worn daily, certain details of the cross pendant are of significance (to the wearer) ie: does it match? Is it comfortable? Does it get lots of comments?
How easily it matches clothing.
How comfortable it feels.
How often it attracts compliments.
How easily it matches clothing.
Yellow gold tends to command attention.
White gold usually blends into one’s daily life.
In terms of cross jewelry, look for jewelry that features the cross rather than the metal of the jewelry piece. A simple cross, with or without sentiments, is often more noticeable than the jewelry itself. A simple cross is elegant jewelry.
The symbolism remains front and center.
The jewelry feels elegant without feeling flashy.
That balance appeals to many modern buyers.
White Gold and Contemporary Design
Designers prefer white gold when creating contemporary jewelry.
Today’s designers prefer to use White Gold in creating their contemporary cross pieces, utilizing clean lines, shapes of various geometric forms, hidden bails and many contemporary cross designs.
We carry a wide selection of beautiful White Gold Crosses, including Polished Latin Crosses, Floral Cross Jewelry, Diamond Crosses and more. Our White Gold Crosses are available as Cross Pendants and as Cross Necklaces, including very simple cross necklaces as well as layering cross necklaces.
One can continue to express the cross symbol while creating modern Jewelry.
Apples of Gold Jewelry has many new Traditional Style Crosses available in White Gold Jewelry. These cross necklaces can be worn by women everywhere today.
The Influence of Celebrity and Fashion Culture
Fashion has always been influenced by visibility.
Fashion Trends and Jewelry Trends are influenced by Celebrity, Influencers and Fashion Culture in the same manner.
Right now, Cross Jewelry is one of the new and exciting Fashion Trends offered in high-end fashion jewelry as well as in casual cross jewelry for women that can be worn every day.
All of the Cross Jewelry designs at Apples of Gold Jewelry offer modern, simple and elegant cross Jewelry that can be worn as single cross Jewelry or layering cross Jewelry of several cross shapes.
These styling preferences align naturally with white gold.
Trendy Jewelry is typically very fashion oriented. These items are simple to wear and can look very different based on the style in which they are worn. Most Jewelry is personal in nature, especially today when people like to mix and match their pieces.
White gold fits comfortably within that movement.
Choosing Between White Gold and Yellow Gold
The decision between two different metals is largely subjective.
Both metals are durable.
Both can last for generations.
Both can carry deep personal meaning.
The difference is usually emotional.
Some women associate yellow gold jewelry with family, with tradition, with heritage.
On the other hand there are many women who prefer simple jewelry of White Gold Jewelry.
Neither perspective is wrong.
Overall a great gift choice as the Necklace can be worn in a style to suit the individual.
A Reflection of Personal Style
This is why cross pendants are so popular for cross jewelry.
The symbol itself remains timeless.
Cross pendants are a reflection of personal style and that style can change from generation to generation.
Some prefer ornate designs rich with detail.
Others gravitate toward clean lines and understated elegance.
White gold cross pendants are extremely popular right now. People who wear cross jewelry as a means of expressing their faith prefer to wear a cross as jewelry and white gold is a very modern, very simple look.
In addition, you can mix the symbolism of the cross with your personal style when wearing cross jewelry made of white gold cross jewelry.
Final Thoughts
Cross pendants for women resemble one another considerably at first glance.
Both represent faith, heritage, and personal meaning.
Both can become cherished pieces worn for years.
Yet once worn, the differences become clear.
Yellow gold carries warmth, tradition, and classic appeal.
A very modern feel!
Neither metal changes the meaning of the cross.
What changes is the feeling that it gives you.
White Gold is becoming more and more popular amongst women today.
Apples of Gold Jewelry also offers white gold cross necklaces made with simple cross pendant designs suitable for daily wear and with elaborate details to be handed down from generation to generation.
Read the rest of the article about personal jewelry: “The Jewelry That Reflects Your Personality”. A Vogue Business Guide to Personal Jewellery.
